The website brief is a crucial first step in any successful web design project. It allows us to fully understand your business, goals, audience, and requirements so we can create a website that delivers real results. This process ensures clarity, alignment, and efficiency from the outset.
What is a website brief?
A website brief is a questionnaire that gathers key information about your business and what it does, so that we can build a completely bespoke website that’s tailored to your needs. It acts as a foundation for the entire design and development process, helping both you and our team stay aligned on expectations, scope, and objectives.
Why the website brief matters
Completing a detailed brief helps to:
Clarify your goals: Define what success looks like for your website.
Streamline the project: Reduce delays by ensuring we have all the required information upfront.
Improve design accuracy: Allow us to tailor the design to your brand and audience.
Minimise revisions: Clear direction from the start leads to fewer changes later.
Ensure alignment: Keeps all stakeholders on the same page throughout the project.
Best Practices
Allocate time to complete the brief properly — it directly impacts project success.
Avoid vague answers — specific details produce better results.
Keep communication open — notify us if requirements change later.
What We Ask For
Our website brief covers the following areas:
1. The Basics
What your business does
Your reasons for creating a new website
What products/services your business provides
2. Logo & Branding
Your logo - we’ll display this on your website
Your brand guidelines - we’ll use this to create your website with your brand style
What if I don’t have a logo or brand guidelines?
If you do not have a logo or brand guidelines, our professional graphics design team can create this for a small fee.
3. Your domain name
If you already have a website or not
Your current domain name (if applicable)
What if I do not have a website yet?
You’ll need to register a domain name with a registrar. Please refer to the next step in this guide for information on how to do this.
If I currently have a website, will you manage migration for me?
Yes. We’ll migrate your existing website first, then build your website on a staging environment to ensure your existing website does not experience any downtime.
4. How customers get in touch with you
Email address(es) you’d like to display on your website
Telephone number(s) you’d like to display on your website
Physical address(es) you’d like to display on your website
Social media URLs you’d like to display on your website
Other contact methods, such as a ticketing system or live chat widgets
5. Payment Processing
Information regarding your payment processor
What happens if I don’t have a payment processor?
We partner with multiple payment processors to get our customers the best rates for their industry and revenue, whilst being compatible with e-commerce features for your website.
What if I already have a payment processor?
Most payment processors are compatible with e-commerce functionality and can be integrated seamlessly. In the rare case your payment processor lacks compatibility, we’ll work with you to find a solution that fits your needs.
6. Email Infrastructure
Information regarding your email service provider (ESP) - this is email used exclusively for marketing campaigns, and not day-to-day email such as Office 365 and Google Workspace
Why do I need an ESP?
If you send bulk marketing emails, it’s important that you use an ESP that’s designed for email marketing. Using an inbox provider (such as Google Workspace or Office 365) for bulk marketing emails can trigger spam filters and get your domain blacklisted.
7. Image & Video Content
Images and videos you’d like us to display on your website
Important notice regarding uploaded content
By uploading file(s), you agree that you have the appropriate right(s) or license(s) to use and display all media provided. We are not responsible for infringing or misappropriating intellectual rights, and will forward any intellectual rights claims to you where appropriate.
8. Your unique selling points (USPs)
What your business excels at
Why people obtain your products/services
Accreditations/qualifications you, employees, or your business has
What separates you from your competitors
Keywords that are applicable to your business
Typical customer profile
What’s this for?
We’ll use this to create content for your website, so it’s important that you provide high-quality, accurate information.
What Happens Next?
Once you submit your website brief, you’ll need to set up your free 7-day hosting trial. Your trial won’t begin until we’ve delivered your website, ensuring you have a full week to test your new website and see if you like it or not - completely free of charge, and risk-free to you.